In just about any product category, you can probably think of recurring gripes that every user wants solved, but that companies are unable or unwilling to tackle. With smartphones, for example, most brands seem to sidestep the eternal demand for a battery that can last two or more days on a charge. It's a complaint that isn't just greedy -- you might desperately need your phone during emergencies like hurricanes and wildfires, and you can't always count on plugging in for a couple of hours.
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