Back in 2025 Roku quietly launched Howdy, an ad-free retro-focused streaming service that didn't have a lot of content, but didn't have any ads either, and only cost $3 per month. And while I wasn't initially all that impressed with Howdy, Roku has been making some big investments in the service, adding content from Disney, HBO and more in recent weeks, with more recent movies like A Star is Born, Paddington, and A Haunting in Venice now available on the service.
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