There's a large industry out there devoted to selling you privacy -- everything from protection against data brokers and identity theft, to screen protectors that block people peeking over your shoulder. It's not entirely unwarranted, since -- of course -- identity theft happens all too frequently, and with many online services, your personal info is the product. It's why services like Facebook and TikTok are free -- they're a vehicle for targeting you with custom-tailored ads.
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