Ahead of Prime Day 2025, which is set to kick off tomorrow, July 8, Amazon is already jumping on the discount bandwagon in a big way. A bundled varient of the company's first-ever color eReader, the Kindle Colorsoft, is currently listed for a price of $212 -- a $151 discount over its standard MSRP. The promo is applicable to any and all paid Prime members in the US.
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