If you're serious about fitness -- and maybe even if you're not -- you may have encountered any number of ads for Whoop. The company likes to think of its Whoop 4.0 band as unlike any other fitness tracker on the market, and it's going straight for the jugular of people like me. I'm certainly not a pro athlete -- but I do consider weightlifting to be my main hobby, and in combination with being a tech journalist, there might as well be a bullseye on my forehead.
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