In the early 90s, every developer and publisher was looking for their Mario. Mascot platformers were flooding the market in hopes of replicating even a fraction of Nintendo's moustached plumber's success, with nearly every one failing to get off the ground. Most chose the animal route, with characters like Bubsy, Aero the Acrobat, and Croc all falling into obscurity. However, Mario's greatest rival was also one of his first, and the only one to give him a genuine run for his money for a short time. That was, of course, Sega's Sonic the Hedgehog.
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