The gaming industry goes through cycles of controversies. Microtransactions, loot boxes, and NFTs were all making headlines in their time (and some still do), but AI feels more like an inevitability than anything else. Whereas those previous examples were greedy attempts to extract more money from consumers, AI could end up having far greater consequences for the industry for both developers and players. This is because, as a tool, it all comes down to how AI is used. There are situations where AI could be a net positive for everyone, and others where only those looking to make an easy profit find value.
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