Bluetooth tracking tags have become extremely ubiquitous. While some of us have had a Tile tracker for years, many more people will be aware of Apple's AirTags because of the iPhone network effect and/or the stalking incidents it has enabled (primarily because of said iPhone network effect). You may not have realized that Samsung has its own line of so-called Galaxy SmartTags that were announced right before the AirTags in 2021. You probably won't have realized until now that the company is set to produce a follow-up.
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